By Tracey Walker Platinum Quality Author
Herbalife As A Business Opportunity
Herbalife may be the first brand that comes to one's mind when thinking of networking companies. Considering that the business has existed for quite some time already and that numerous people have given positive testimonies about this brand, it gives us more reason to be convinced that Herbalife is a major player in the industry. Being in existence since 1980 and having annual revenues of around $3 billion, a company like Herbalife really grabs some attention since not many companies have managed as well for themselves. Although the image seems promising, like every other big company, Herbalife too has had its share of problems. There have been some glitches in the product area, and more in the people arena. Nevertheless, the company has survived, and is seemingly going strong.
Clouded Image of Herbalife
Many distributors have experienced that the people whom they present the networking opportunity ask whether what is being presented is Herbalife before the program is discussed and after that lose interest. On top of all this, the products also have problems and unfavorable views. Some people are of the view that the market for Herbalife products as being already heavily saturated and so it would be all the more difficult to sell the products. This issue becomes more applicable if you are going to operate in areas where Herbalife has been operating for a long time and competition can be clearly seen.
Competition Aspects
There is no denying the fact that the wellness industry is growing at a rapid pace. As predicted, the industry is currently rolling in more than a trillion dollars, as today's generation seeks to look and feel good at the snap of a finger. (Or a popping of a few pills!)
This kind of growth is followed by hardcore competition and so diet and natural supplements are overflowing in the market. Be it your pharmacists' store, your grocery store or your doorstep they are available everywhere. Now the problem which a company like Herbalife faces in a situation like this is the pricing. All its rival products are available at a lower rate than Herbalife. Though Herbalife is a unique product, the difference between the price of Herbalife and its rivals is something that the market should consider.
Compensation Related Issues
The compensation plan of Herbalife has also been subjected to severe criticism. According to it, you are expected to buy and sell around $ 2500 personally each month to receive full royalty. However this becomes very difficult owing to the product overdose in the market. On the other hand many other networking companies are offering much better and moneymaking pay plans to their members.
The Training Program
It is generally agreed upon that training is the make or break factor for networking companies. The training sessions motivates the trainees and teach them to remain in sync with the business and the team. Through the training programs, the members can acquire business insightfulness and go on helping the company grow and acquire some personal financial goals.
However, there seems to be a problem with Herbalife's training process, as with other companies. While the earlier door to door salesmen seemed to have done a decent job, there is a bit of chaos in the way Herbalife is predominantly being marketed and sold now.
So the main requirement to be a part of the Herbalife culture and succeeding in it is finding out HOW to market oneself and not so much the company. Being a 30+ year old company Herbalife is quite established. It is essential for the company's success that each distributor must be different and this is possible only with proper marketing and proper training which, unfortunately, the companies do not teach.
Tracey Walker is an expert in showing others how to Succeed In Network Marketing no matter what your experience may be. Discover exactly how you can begin to generate 20-30 Fresh Network Marketing Leads for your business every single day!
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